WANT TO SELL
If you’re going to put your house on the market for sale, make sure you’re certain that you want to sell. Some people may have a ‘test the market’ type of approach with their property just to see if there’s buyer interest.
This can end up costing the owner in other ways if they don’t end up selling. There’s potential marketing costs but more importantly it may affect the ‘image’ of the property.
We live in a digital world today and there will be a record that shows future buyers that the property was on the market previously without a successful sale. This could tarnish the property image in future buyers eyes.
BUYER HAT ON
It’s important to do some research in your local market to get a feel for what is going on. Your agent will also be able to help here.
It’s also vital to take your owner hat off & put your buyer hat on.
Too often sellers fail to look at things through the buyers eyes. The reality is that if you can distance yourself from the emotional attachment & think like a buyer, especially when it comes to the pricing strategy. You will end up with more buyers interested in your property & therefore create more competition.
Selecting a good agent is crucial. It is one of the most important decisions of the selling process. There are many good agents but like in any industry there are those who are highly skilled & there are others that are not.
Your agents function is not just to handle buyer enquiries & show them through the property. It is to help maximise your marketing strategies & to ensure you achieve a premium sale price. This is why your agents negotiation skills are paramount.
THINK ABOUT YOUR
Be careful not to fall for free advertising that is just of average quality. Remember, buyers are judging your property. The right marketing campaign is like the fuel for your property sale.
There may be hundreds of properties that buyers could choose from across a number of suburbs at any one time. How will you stand out?
The effectiveness of your marketing campaign will be the difference between a lot of potential buyers noticing your property or simply missing it altogether. The structure & quality of your marketing campaign will determine the amount of separation you create between your property and other properties on the market.
This may be one of the most well known selling tip areas but is often overlooked. Presentation doesn’t just mean how clean your house is but how it flows, what colours are used, how the buyers feel when they first pull up outside your property and how they react to your property both the interior & exterior.
Often we engage the services of property stylists that we work closely with to provide our selling clients with advice on what will best appeal to the highest number of buyers.
Some properties will require landscaping or ‘tidying up’ whilst others might need some furniture rearranged. Most properties can always do with a paint freshen up. Presentation is a crucial element of a successful sale campaign & will create a springboard to obtaining a premium sale result.
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